As you may already know,
marketing is the center of product inception.
Companies wouldn't know what to produce without knowledge of the current market demand.
Beaulieu/Coronet, one of our long-time partnerships in the carpet manufacturing business, decided it was about time they did the same.
While conducting research pertaining to their specific market share,
Beaulieu realized that 94% of consumers feel overwhelmed when confronted by too much diversity in flooring.
Multiple samples, colors, grades, etc. causes a longer buying-decision process.
Their results also showed that there was a high demand for carpet, but manufacturers were not meeting the demands of the consumers.
In 2007, Beaulieu/Coronet released Bliss Carpets.
Bliss is the first eco-friendly carpet line that Beaulieu/Coronet has ever released.
To simplify the buying-decision process, Bliss sample racks come with easy to follow instructions.
Step 1 is to pick one of their 50 colors.
Step 2 is to pick one the grade and style.
There are 2 grades: Premium and Best.
The styles are essentially the same, but named differently due to the difference in grade.
For example, Breathe Easy is a Premium.
You can get the same style in Best, but it is called Live Fresh.
The 3 style names in Premium are Breathe Easy, Fresh Air, and Relax.
The 3 style names in Best are Live Free, Clean Living, and Restore.
Bliss carpets also contain silver release technology.
This fiber technology prevents fungi/mildew/germs.
Providing your home with fresh and clean carpeting year round.
It is made from 100% recycled polyester.
It also contains Magic Fresh, a self-renewable odor prevention treatment.
Bliss comes with a 60 day "No Questions Asked" warranty.
Besides being a very useful type of carpeting, Bliss also claims it's share of popularity.
Upon its release in winter of 2007, it won the Floor Covering Weekly's Dealer's Choice Award.
Bliss also received the National Floor Trends Styling Excellence Award in 2008.
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